When Oprah endorsed Obama and subsequently started campaigning for him, his support jumped tremendously. He's courting the religious vote by emulating the way Reverend Martin Luther King Jr. spoke, and now he's even going after small children's support. His campaign catch phrase has become "yes we can", which he claims is in reference to his statements of change. However, if you have small children, you have doubtless at least heard Bob the Builder on the TV in the background. When you hear Obama say something like, "they say we can't do it", and the crowd around him yells out, "YES WE CAN!" the similarity is uncanny. I think it's simply his campaign strategists' latest brilliant move to get yet another very powerful celebrity endorsement, targeting an age demographic previously untouched. Will the cleverness ever stop?